Get your product marketing right and keep it that way.
Full-service, no-nonsense Product Marketing. All packaged in an easy-to-use PMM APITM
Positioning
Strategy
- Industry Status Quo / Background
- Competitive Landscape
- Buyer Personae
- Market Dynamics
- Blue Ocean Analysis
- Positioning Play / Hypothesis
Category
- Broad Market Analysis
- Analyst Review (McKinsey, Gartner, Forrester)
- Anchor Definition
- Variable Definition
Hierarchy
- Offering Structure / Org Map
- Platform & Tech Stack Story
- Product Hierarchy (Diagram + Raw Messages)
Messaging
Narrative
- Strategic Story Development
- Personality / Tone of Voice
- Core Narrative (Long, Paragraph, One-Liner)
Tagline
- Main Tagline (Infused with ToV)
- Alt & Sub-Taglines for Flex Use
Copywriting
- Core Product / Solution / Use-Case Definitions
- Feature → Benefit → Value Mapping
- Proofpoint Discovery & Curation
- Final Prose (Snappy, Sharp, Client-Ready)